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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others. Vidyard recently raised its $35 million Series C financing and plans to continue to invest in the Marketo community in 2016 and beyond. About Marketo Revvie Awards.

Marketo 50
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Email Tips for the New Year Part I

Anything Goes Marketing

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. Hope the tips helped! PS - feel free to look for me on Facebook.

Tips 100
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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. The measurement module reads information from plans and imports revenue, accounts, opportunities, and contacts from CRM, marketing automation, and other systems. The planning module was the original product.

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Apples and Oranges

ANNUITAS

  The also work on segmenting their database, and making sure that their CRM system will integrate seamlessly with the marketing automation system. Studies show that while many companies are adopting marketing automation, the need for lead management process is the key to getting true value from the solution.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! We use a web service for revealing the company name of the visitors on our website.