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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads.

article thumbnail

How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads.

article thumbnail

How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads.