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What Is Lead Generation in 2019

Albacross

They’ve been analyzed by both the marketing and sales teams, and are now ready for the next stage of the process - the direct sales push. Each lead should be analyzed by both the sales team and the marketing team to determine where each lead is in the buyer’s journey and how it should be approached. What is Lead Generation?

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing becoming a mainstay of the online advertising sector. Thereby, also taking up an increasing portion of organizational marketing spend, too.