B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. Cost per lead (CPL): CPL measures the efficiency of your campaign.
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