BtoB Forrester Resources Response Rate 
Hubspot
AUGUST 27, 2012
1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Source: Forrester ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat! 19) 49% of B2B marketers spend more time and resources on email than on other channels. Source: BtoB Magazine ) Tweet This Stat!
B2B Marketing Zone Posts
JULY 7, 2010
5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# In this post we’ll focus on optimizing response rates. You could hear the proverbial pin drop in the room after he said it. Seems doubtful. We need one, too.
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