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B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

Business-to-business newsletters earned higher conversion rates on several benchmarks, compared with their e-mail marketing efforts, than B2C counterparts, according to an Econsultancy/Email Experience Council study. Catch your B2B customer's attention with eye tracking. MediaPost Communications. Business Marketing Association.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? by Internet Marketing Blog A study from Cornell University found results different from David’s in the post above. Or which four cities rank ahead of Seattle and San Francisco as the “most networked?”