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B2B Lead Generation Blog: Inquiry management and search marketing strategy

markempa

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." This post from the B2B Lead Generation Blog caught my eye for some reason. Here and here.

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B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

Catch your B2B customer's attention with eye tracking. According to MLT Creative's Director of Buyer Behavior, Vann Morris, eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. Business Marketing Association.

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B2B Lead Generation Blog: Landing Page Handbook: How to Raise Conversions by 40%

markempa

Yes - the eye tracking heat maps (click image to enlarge) have a "wow" factor. Yes - the eye tracking heat maps (click image to enlarge) have a "wow" factor. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This book is the real deal.

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B2B Lead Generation Blog: A Lead Generation Fable

markempa

You awake with blurred vision and try to wipe the sand away from your stinging eyes. It was getting kind of long, so I re-read the post to do [Read More] Tracked on March 01, 2005 at 05:48 PM Comments A Lead Generation Fable You are stranded in a desert. One more sand dune,” you say, while you climb up over the hump. another mirage.

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Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum

Top Rank Marketing

Android Central Google will begin rolling out Privacy Sandbox APIs to Chrome users this week Search giant Google has moved closer to implementing its alternative to the longstanding use of web browser tracking cookies, with the rollout of its Privacy Sandbox application programming interface (API), presently affecting some 35 percent of Google Chrome (..)

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Study: 93% of B2B Marketers Use Social Media Marketing by Social Media B2B The always insightful Adam Holden-Bache reports that according to research from BtoB Magazine , “B2B marketers overwhelmingly favor ‘the big 3′ social media channels, with LinkedIn being the most-used channel (72%).