BtoB, Disintermediation, Marketing Budget Creation and Purchase

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content.

Work Management

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B2B Marketing Zone

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

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