Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
The ROI Guy
NOVEMBER 4, 2010
With the Great Recession more pressure than ever is on IT to do-more-with-less, and the economic buyer is firmly in control, demanding even more financial due diligence. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.
40 
Let's personalize your content