Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
The ROI Guy
NOVEMBER 4, 2010
Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether. Alinean recognized by BtoB Magazine’s as one of To.
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