Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. His answer?

Social Media 140

Social Media Media PR Webinar Metrics 140

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. Influencer marketing. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi. Sujan Patel.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62