Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. It's not a stand alone tool, but works best when integrated in the marketing mix. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups.
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