Blog Database Marketing Personalization Reachforce 
Content Standard
JANUARY 9, 2015
Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Marketing automation enables you to optimize your email strategy and send the right content to the right audience at the right time. Real-Time Personalization.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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