Outsourcing Lead Generation: How to Calculate Lead Generation Outsourcing Costs?
Unbound B2B
JANUARY 10, 2023
It also shows that the cost per lead (CPL) fluctuates based on industry, company size, and revenue, as shown below. From the image above, the CPL increases as the size and revenue of the company increases. Even so, the average CPL varies from one industry to another based on industry competition and target market.
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