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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. 5: Opportunities. .

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Making Sense of Marketing Acronyms: Part 1

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In today’s blog post, we’ll run through over 50 sales and advertising-centric acronyms; some you need to know, most you should know, and others you may never come across and probably don’t need to memorize. CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click.