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10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. If you have a blog, you’ll want to make sure you are updating it with new articles each week. Let’s see how.

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8 Frequently Missed Lead Gen Opportunities for Your Homepage

Hubspot

Do you provide a variety of educational content, like reports, videos, webinars, and research? When your messaging is clear enough to help orient a new homepage visitor in those 10 seconds, you have the opportunity to present your other homepage content that helps them convert into a lead. 6) Personalize Your Content.