Remove Blast Campaigns Remove Hubspot Remove Positioning Remove RFP
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Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

With the right marketing automation platform, such as HubSpot, it’s easy to track prospects from their initial interaction to a sale. 9) “Marketing is not needed in an RFP-driven industry.”. Relying on RFP-driven sales can be discouraging. Many think that there’s no point in marketing for RFP’s if the process is set.

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6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. I think at one point I even put "drag and drop interface" in my RFP. This is a good thing!