operations Blast Campaigns Forrester Purchase Statistics 
Convince & Convert
FEBRUARY 23, 2012
Eric’s Social Media Stat of the Week: Customers Independently Complete 60% of the Purchasing Decision Process Before They Contact a Sales Rep. They found that customers independently complete about 60% of the purchasing decision process before they contacted a sales rep. This statistic struck me. Lauren : Yes.
SnapApp
JANUARY 11, 2018
Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . This is the death of one-size-fits-all email blasts. According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. .
Expert insights. Personalized for you.
119 
Let's personalize your content