markempa
JUNE 26, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In reality, direct mail is simply being asked to do more than it is capable of doing.
WebMarketCentral
JUNE 8, 2007
This is great for organizations that send out email blasts on an irregular or ad hoc basis. Janine Popick (JP): I've been in Direct Marketing for about 17 years in one fashion or another. In the early to mid 90's I managed Direct Marketing at Claris Corp. WMC: How do you market and promote your business?
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Convince & Convert
AUGUST 18, 2010
It is in many ways the social equivalent of “batch and blast&# email newsletters. Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing. I agree that a distribution-only approach is viable. Will it hurt your business? Probably not.
Convince & Convert
FEBRUARY 23, 2012
Lauren : From an email standpoint, we definitely do a lot of email, a lot of e-blasts, a lot of people that subscribe to our emails. But just from a social marketing standpoint, what we do with email is what we just talked about. We measure if there’s been an increase in word of mouth. Action is important.
Online Marketing Institute
JULY 31, 2009
In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Direct marketing lists? Positioning yourselves as “lead management” does not help differentiate what you REALLY do. 2) Email services – Julie Katz at Forrester writes about this group. Lead farming? Prospect lists?
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