Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In reality, direct mail is simply being asked to do more than it is capable of doing.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

WebMarketCentral

JUNE 8, 2007

This is great for organizations that send out email blasts on an irregular or ad hoc basis. Janine Popick (JP): I've been in Direct Marketing for about 17 years in one fashion or another. In the early to mid 90's I managed Direct Marketing at Claris Corp. WMC: How do you market and promote your business?

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

Convince & Convert

FEBRUARY 23, 2012

Lauren : From an email standpoint, we definitely do a lot of email, a lot of e-blasts, a lot of people that subscribe to our emails. But just from a social marketing standpoint, what we do with email is what we just talked about. PR people love their tactics. We measure if there’s been an increase in word of mouth.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. Direct marketing lists? 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40