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Adobe Experience Cloud Blog
MARCH 20, 2017
Demographic information: Age, interests, and so on. Most automation platforms enable teams to create segments based on any combination of factors. Instead of stressing over time zones and manually scheduling each blast, you can set a message to fire once a given event is triggered and forget it. Secret #2: Divide and Conquer.
Convince & Convert
FEBRUARY 23, 2012
Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). Please Support Our Sponsors. Transcription services from our friends at Speechpad.com. Listen Now. The RSS feed is: [link].
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Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
Martech
FEBRUARY 11, 2022
It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If A great number of potential insights may be lost due to marketing team capacity issues or poor technological infrastructure. Personalization encompasses much more.
Hinge Marketing
APRIL 17, 2019
Our most recent High Growth Study shows that 84% of professional services firms see marketing automation as a part of their strategy. At some point your business development team takes over, and the engagements go offline. The marketplace for B2B marketing automation has experienced rapid growth over recent years.
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