Convince & Convert

JULY 28, 2010

You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. You can be helpful, too.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. We’ll cover: What is personalization?

Work Management 113

Work Management Personalization Marketing Management Marketing AI 113

Hinge Marketing

APRIL 17, 2019

It allows firms to simultaneously personalize and scale their marketing programs. Marketing automation platforms, on the other hand, are built to deliver, accelerate and scale marketing program — making each touch more personalized and focused. The feature sets in marketing automation platforms vary widely. That’s the what.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93