ANNUITAS
AUGUST 19, 2010
A single, non-personalized email with a whitepaper download as the call-to-action will be mass-blasted to the entire database. The also work on segmenting their database, and making sure that their CRM system will integrate seamlessly with the marketing automation system.
Online Marketing Institute
JULY 31, 2009
There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.
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