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How to Improve B2B Lead Quality

PureB2B

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. Purchase Behavior.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. Purchase Behavior.