Top Lead Generation Statistics for 2018
Zoominfo
FEBRUARY 1, 2018
For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads ( source ). 3 Nurture Campaign Workflows for Lead Generation .
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