Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Hubspot

SEPTEMBER 17, 2018

But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. Event Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Sprout Social

OCTOBER 17, 2016

Resource A Beginner's Guide to Twitter Advertising Get Shoutouts A good way to grow your Twitter audience is through mentions from other accounts. Advertising on Twitter Twitter Ads allow brands to reach a wider audience than they can reach organically. Referral traffic The number of visitors your website receives from Twitter.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Vidyard

FEBRUARY 2, 2021

Mobile Video Statistics 2.8 Video Trend #5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Keep Promoting Your Webinar After the Live Event 5.1.3 Management Roles within a Sales Organization 2.3.1 Sales Management 3. Select Your Video Landing Page Software 3.3.1 M is for Manage 2.1.3

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Single Grain

NOVEMBER 28, 2023

By leveraging the potency of AI-powered marketing automation in digital marketing strategies, businesses can gain a better understanding of their customers and maximize their digital ROI: AI for Content Creation Jasper is an example of AI-powered software that is used for content creation.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126