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Top Lead Generation Statistics for 2018

Zoominfo

53% of marketers say half or more of their budget is allocated to lead generation, while 34% say less than half of their budget is allocated to lead generation ( source ). Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). 79% of marketing leads never convert into sales.

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Top B2B Lead Generation Statistics for 2021

Zoominfo

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). Over 50% of B2B marketers do not use direct mail to generate leads ( source ).

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Lead Generation Case Study: 7 Examples of Success

Single Grain

The Challenge: Convert Prospects into Paid Subscribers Twenty20 suffered from many barriers in its growth and needed to overcome them. They partnered with us, PPC advertising experts , to accomplish Axure’s lead gen goals: We noticed various issues in their strategy. Tate was doing all the right things with his marketing strategy.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ).