These Brands Are Humanizing B2B Marketing: It’s About People, Not Algorithms
Content Standard
MARCH 26, 2019
It’s easy to feel like B2B services brands are stuck speaking their own languages. Many of them—especially those in finance and professional services—feel the need to “sound professional,” which often means jargon, acronyms no one understands, and writing that sounds straight out of a trade journal.
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