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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

We save time and money – who doesn’t like that? If you’re fishing for clients, you have to be in the right spot. What do I know about their budget or buying authority? Go where your audience is Figuring out which social media channels your target audience uses matters. Do I know their level of interest?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling. T = Timeline: Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.