Belkins

FEBRUARY 20, 2020

Sales objections: It’s in the BANT. Most common objections in sales stem not from the prospects’ individual opinions about your product, but from a simple concept: Budget , Authority , Need , Time (or BANT). As we always say, there’s a right time for everything.

Work Management 54

Work Management Marketing Management Ideal Customer Profiles BANT 54

Hubspot

NOVEMBER 12, 2014

A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Albacross

JULY 11, 2019

Your customers don’t always reach your site ready to buy immediately, so you need to have a method for taking them from where they are at in their customer journey and helping them move forward. Then let’s move on to figuring out how you can identify which leads to nurture. How urgently do they need your product and service?

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88