Know Your Numbers: The Top Metrics for B2B Inbound Marketing
FunnelEnvy
APRIL 18, 2022
Sales qualified leads (SQLs) are the next step beyond an MQL. For example, a lead who has exchanged a few emails with someone at your company might be qualified to move from an MQL to an SQL. To qualify leads, you can refer back to the classic BANT framework: Budget, Authority, Need, and Timeline.
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