Salesforce Marketing Cloud

MARCH 15, 2024

Our latest B2B marketing guide will show you how. Get the free guide What is lead generation? Lead generation is the process of building interest in a product or service and then turning that interest into a sale. The first thing I do is define my ideal customer profile (ICP). Do I know their level of interest?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Albacross

AUGUST 7, 2018

On top of that, lead nurturing is a great strategy for companies who want to increase their sales without increasing their marketing budget. Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Lead Interest.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

On top of that, lead nurturing is a great strategy for companies who want to increase their sales without increasing their marketing budget. Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Lead Interest.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88