Know Your Numbers: The Top Metrics for B2B Inbound Marketing
FunnelEnvy
APRIL 18, 2022
To qualify leads, you can refer back to the classic BANT framework: Budget, Authority, Need, and Timeline. If you’re using the BANT formula to qualify a lead, make sure you apply it to the specific person with whom you’re dealing. to 5 times your sales targets. How big should your pipeline be?
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