Strategies for CRM Opportunities
JUNE 28, 2017
A common method for judging lead quality is using the BANT method, which looks at each lead's: - B udget (can they afford what you are selling?). - Defining the source can be as precise as you like, but generally speaking, you want to look at major categories, such as "trade show", "networking event", "referral", or "online advertising campaign." Last, but not least, is the fulfillment date range.