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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. Buyer Persona.

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What Is Lead Qualification and How Does It Work?

Salesforce Marketing Cloud

MARCH 5, 2024

Two main factors determine whether a lead is qualified: 1) Your product will fulfill their needs, and 2) they can afford it. This process is often a team effort between marketing and sales. Done well, sales lead qualification helps your teams prioritize which deals to pursue so they can use their time wisely.

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