MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
When your team can differentiate between someone who’s just starting to show interest (an MQL) and someone who’s seriously considering a purchase (an SQL), they can tailor their tactics accordingly. For example, an MQL wouldn’t take well to a hard sales pitch, pushing product features and pricing. Focus on B.A.N.T.
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