BANT Design Landing Pages Lead Capture 
Salesforce Marketing Cloud
MARCH 15, 2024
Dial in a great call-to-action Regardless of the channel, you’ll need a clear and compelling call-to-action and a user-friendly design. I can get better conversion rates for my subscription-based service by featuring a persuasive sign-up form on the site’s landing page, accompanied by customer testimonials.
Hubspot
NOVEMBER 12, 2014
A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.
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