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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

That just means assessing potential leads based on the information I have. What do I know about their budget or buying authority? Let’s say I have a software company and I’m using BANT to qualify leads. Here are some questions I’d ask: Budget : Does the lead have the financial resources to invest in my software?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling. T = Timeline: Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.