Know Your Numbers: The Top Metrics for B2B Inbound Marketing
FunnelEnvy
APRIL 18, 2022
The huge expansion of the marketing technology sphere over the last decade has led to the creation of all kinds of statistics that may or may not be relevant to your business. To qualify leads, you can refer back to the classic BANT framework: Budget, Authority, Need, and Timeline. Source: HubSpot.
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