Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. While bad leads are undoubtedly a waste of valuable time, effort and resource –it’s important to note lead quality has an element of subjectivity. But that’s not to say it should be disregarded.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Inbox Insight

AUGUST 30, 2022

Determining what a quality lead looks like to not only prioritize these but effectively nurture them is a key area of focus for the majority (40%) of B2B marketers in 2022. Effective lead generation comes down to quality rather than quantity – though ample high quality leads is undoubtedly the ultimate aim. What their job role entails.

Lead Ranking 52

Lead Ranking Top of Funnel Sales Qualified Leads Ideal Customer Profiles 52

Albacross

JULY 11, 2019

Last but not least, there’s your lead’s Budget, Authority, Need, Time (BANT). Do they have the authority to make a purchase, or will they have to get a superior’s buy-in? How urgently do they need your product and service? That’s where lead nurturing campaigns can be so effective.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88