BANT Buyer Personas Demographics Purchase Intent 
Albacross
AUGUST 7, 2018
Lead fit tells you how well a lead matches the brand’s usual buyer persona, which is basically what we talked about earlier. When deciding on lead fit, you should be evaluating your lead’s demographics, their company’s firmographics, as well as their Budget, Authority, Need and Time (BANT).
Albacross
JULY 11, 2019
First, you need to come up with a lead scoring model that dictates what characteristics or actions result in what sort of scores. Once you know the types of leads that you want to attract, you will need to assign a value to all the leads who enter your system based on the model that you develop. Company size. Years of experience.
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