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The ROI Guy
OCTOBER 22, 2010
Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising. Advice - Marketers should focus more spending on communicating the value of solutions, and less on brand development and buiding. Powered by Blogger.
The ROI Guy
NOVEMBER 4, 2010
Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Provocation-Based Selling: Loosening the Status-Qu. .
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