Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
The ROI Guy
OCTOBER 22, 2010
Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising. Advice - Marketers should focus more spending on communicating the value of solutions, and less on brand development and buiding. Latest Research.
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