Remove Banners Remove Branding Remove SMB Remove Visistat
article thumbnail

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising. Advice - Marketers should focus more spending on communicating the value of solutions, and less on brand development and buiding. Latest Research.

article thumbnail

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. New TCO Calculator: EMC SMB Virtual Solutions Advi. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Latest Research. Powered by Blogger.