The Power of Persuasion: 3 Psychology Principles for B2B Marketers
Engagio
SEPTEMBER 10, 2018
However, in today’s marketing-flooded and sales-saturated society, people have an inherent fear of being sold. So, as marketers, what are we to do? The top marketers in both B2B and B2C are psychologists. How do you think ridiculous myths, “Einstein failed his high school math classes,” proliferate? Mere-Exposure Effect.
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