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Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. Banner ad test: More traffic was driven to your site, conversion rate decreased, revenue increased. Like this post?

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

51% maintain blogs, 42% conduct webinars and webcasts, and 41% produce videos. Every marketer knows that click-through rates on banner ads are very low. 31% of users say they are worried if they click on an ad that their behavior will be tracked, while 57% fear they will receive spam from advertisers. ( Get Elastic ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? The average CTR for banners is 0.01 trillion display ads served up last year. Social Media Today ). BizReport ).

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? The average CTR for banners is 0.01 trillion display ads served up last year. Social Media Today ). BizReport ).