article thumbnail

What is Negative SEO?

SmartBug Media

In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. Fake Social Media Profiles: Negative reviews published on social can hurt you. Now all information and issues pertaining to your website can be kept in the forefront of your mind. Closely watch your important backlinks.

SEO 66
article thumbnail

How to Avoid the ABM Trough of Disillusionment

Engagio

Gartner began using the Hype Cycle in the 90s, and it can be applied to any new technology that earns a groundswell of activity and growth. Buyers are overwhelmed by this noise, and will immediately throw away anything uninteresting, hit “SPAM” on emails that smell like sales, and ignore your ads (no matter how targeted they may be).