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Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy

Hinge Marketing

Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. The research offers perspective.

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What Is Digital Marketing?

Hubspot

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. Content Performance and Lead Generation.