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What Is Inbound Marketing? A Guide to Sending Customers Your Way

ClearVoice

Common types of inbound marketing (includes a lot of content marketing): Website. SEO (search engine optimization). SEM (search engine marketing). Opt-in email marketing. Marketing automation. Email marketing. Inbound marketing drivers: Website. Landing page.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.