B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
Positioning yourselves as “lead management” does not help differentiate what you REALLY do. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. Lead farming?
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