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10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content.

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What Is Content Marketing? Definition, Types, Best Practices, Benefits, and Examples

Martech Advisor

As a CMO, if you are contemplating which marketing automation tool to implement at your multinational corporation, your decision could be guided by a stream of content consisting of research, evaluation, product demos, and trials. You may have realized that content is at the core of any marketing activity, whether online or offline.